Law 365's Microsoft fluent legal experts help Microsoft Partners grow their business through quick, affordable and accessible legal services.

Commercial Legal Services

Our experienced commercial lawyers have got you covered with expert advice, rapid contract review and timely negotiation.


Employment services and people development combined to create HAPPY 365 - designed to help you grow a happy workplace.

Top visited contracts and agreements

View our most popular contracts, where we break down legalese, and reveal the FAQs Microsoft Partners are asking us.

Helping Microsoft Partners grow with less risk

Inside the UK's Top Microsoft Partners

Microsoft Partner Insights Front Cover 350 x 483


4 min read

10. Microsoft Partner Insights - Business Applications & Systems

Featured Image

This is final blog in the Microsoft Partner Insights series.

For more chapters please visit Microsoft Partners Insights.


In this final chapter we show the results of data collected from our survey on business applications and systems. We reveal the most popular and adopted applications amongst the UK’s top Microsoft Partners that assist them in the day-to-day running of their businesses, in the hope that you might find this useful to compare against your own.



One of the most important pieces of software with regards to the smooth day-to-day running of a business, finance and accounting systems handle everything for Microsoft Partners from employee payroll and client invoicing to expense claims and reporting to the tax man.

Top 10 Finance & Accounting Systems

Systems - Finance top 10

It’s striking to see the market share that Xero has gained in only a short few years. Previously Sage, QuickBooks and Microsoft offerings such as Great Plains, AX or now Business Central would have topped the list.


Human Resources

We believe a Microsoft Partner’s greatest asset is its employees. HR applications provide support from tracking of staff key performance metrics and analysis of employee engagement to payroll management and holiday/sick leave logging.

Top 10 HR Systems

Systems - HR top 10



The evolution of digital marketing has brought about a deluge of new applications to support a company’s marketing efforts. While there is a vast array of systems available, it is interesting to see that the majority of Microsoft Partners are partially digitally advanced in their use of them, typically only using Content Management Systems (CMS), social media content scheduling tools and email marketing tools.

Top 10 Marketing Systems

Systems - Marketing top 10

HubSpot is the clear leader in use by Microsoft Partners mainly due to its relative simplicity plus the combination of website CMS, blog management, analytics and CRM.



Linking your sales teams and strategy to other parts of your business is absolutely key in driving a business forward. Below are the most popular tools that assist in areas such as Client Relationship Management (CRM), lead generation, deal management, and sales forecasting. 

Top 10 Sales Management Systems

Systems - Sales Mgmt top 10

Hubspot took the top spot again, this time as the preferred CRM and sales management application. However it won't surprise most to see Microsoft Dynamics marginally behind in second place.



We wanted to know which operational applications Microsoft Partners trusted to handle professional services automation and functions such as customer service support and team collaboration tools. There is a broad mix of software in use as can been seen below.

Top 10 Operations Systems

Systems - Operations top 10


Support Desk

For many MSP’s this is the engine that helps power their service desk and is also the tool that can deliver operational reporting, billing and customer self-service. MSP’s are increasing their reliance on good systems integration to manage their business with the ability to procure Office 365 and other licences, virtual machines, hardware and provision Azure or other Microsoft services directly from the support system.

Top 10 Support Desk Systems

Systems - Support Desk top 10


Other Applications

There were many other applications that respondents felt were important tools for their business but which fell outside of the categories previously mentioned. Here we summarise the most popular. We noticed an increase in the use of tools to monitor and manage employee engagement, such as Officevibe and also the use of systems such as Customer Thermometer to gauge customer satisfaction with your services.

Top 10 Other Systems

Systems - Other top 10

We hoped you enjoyed this series and found them useful as a benchmarking tool for your business. Look out for future blogs coming soon.

If you missed any of the previous chapters of the Microsoft Partner Insights series, don't worry, you can find them here by visiting Microsoft Partners Insights


Fancy a natter about legal matters?

Are legal worries getting you down? Let the Law 365 team help you grow your business with less risk.

What makes us different?

  • We only work for Microsoft Partners, just like you.
  • We offer our services as a monthly subscription – so you can budget your legal costs for the year. No surprises.
  • We’re your  'in-house’ legal team, but we won’t bog you down in legal jargon.
  • We’ll work at your pace to get deals over the line. Fast.

Call us on 01892 313 943 or drop us a note at

Law 365 – The Award-Winning Microsoft Partner Law Firm

Enjoyed this article?

Read some of our other Insights.

16 min read

1. Microsoft Partner Insights 2022 – Benchmarking Research

Welcome to the 2022 edition of Law 365’s Microsoft Partner Insights.  We teamed up with Incredible Results, analytics...
14 min read

2. Microsoft Partner Insights 2022 – Financial Review

What a year 2021 was! Just as 2020 brought a myriad of opportunities and threats, 2021 presented all Microsoft Partners...
9 min read

3. Microsoft Partner Insights 2022 – Recruitment

They say you can’t have a world-class business without world-class employees, and the competition in the marketplace...
Discover more insights